Founder-led. In practice since 1997. You work directly with Tony Paris, the founder of AppWT, same person from quote to launch. No sales reps. No account managers.

About Our AIVO (AI Visibility Optimization) Services

Delivered by AppWT Web & AI Solutions. In practice since 1997.

Who We Are

AppWT Web & AI Solutions (AppWT LLC) is a family-owned, BBB A+ accredited technology company based in Livonia, Michigan. The practice began in 1997, has operated as AppWT since 2005, and has delivered premium web design, custom software, and digital marketing solutions for 29 years.

Led by Tony Paris, our team combines decades of engineering expertise with cutting-edge AI capabilities. We have built 600+ websites for businesses across Michigan and beyond.

Read Tony Paris's full record at appwt.com/tony-paris/.

Our AIVO (AI Visibility Optimization) Expertise

AIVO (AI Visibility Optimization) works to make your business a trusted source that gets cited when customers research your category, in Google search and AI Overviews and in the answers from ChatGPT, Gemini, Claude, Perplexity, Copilot and the other major AI engines, including voice assistants like Alexa and Siri. The work is built on authority and evidence: original research and expert content, consistent business facts everywhere your company is listed, genuine reviews, citations and brand mentions on sites your customers already read, and measurement of the visits that AI answers send you. Your business profiles, website content, and knowledge graph entries align to present consistent information across platforms. Grand Rapids agencies and Ann Arbor startups use AIVO to build their presence in these newer search channels. Technical groundwork supports the work: content formatted for machine parsing with clear entity relationships, factual accuracy, and source credibility signals, schema markup for entity recognition, E-E-A-T optimization for expertise signals, llms.txt files, AI crawler access, and multi-platform presence management. The goal is visibility in AI-generated answers on whichever platform your customers use. AppWT AIVO methodology is grounded in Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): experience from practicing since 1997 and operating as AppWT since 2005, MCP credentials, BBB A+/Clutch/DesignRush authority signals, and verified trust infrastructure across every appwt.com property. See the E-E-A-T explainer at https://appwt.com/blog/eeat-framework-google-ai-search-explained/.

Our Approach

AppWT implements AIVO across ChatGPT, Perplexity, Google AI, and voice assistants. Maintain visibility as search evolves beyond traditional engines to AI-powered answers.

Why Choose AppWT

29 Years of Practice

Family-owned, in practice since 1997. We have seen every trend come and go and know what actually works.

BBB A+ Accredited

Verified trust. Rated 5.0 on Google across 36 reviews.

Transparent Pricing

Under promise, over deliver. No hidden fees, no surprises. What you see is what you get.

Michigan-Headquartered Team

Headquartered in Livonia, Michigan, and serving clients across the United States and worldwide.

Ready to Work Together?

Schedule a free consultation to discuss your aivo (ai visibility optimization) needs.

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Michigan Is Our Home Base, Not Our Limit

In practice since 1997 from its Livonia, Michigan headquarters, AppWT serves businesses across the entire United States and travels to clients on request. AppWT also works with clients in Canada, the United Kingdom, Australia, the Netherlands and South Korea. Browse our United States service areas, including Kentucky and Michigan.